Another iconic 1960s spy film, The Ipcress File, staring Michael Caine(1965) comments on commercailisation. In it, his boss upbraids him for shopping in a supermarket. Supermarkets were new in Britain in 1966, and again, were seen as examples of crass commercialisation and Americanisation.
See if you can find the clip. Sandbrook mentions it in his book.
Richard
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