Wednesday, 19 October 2011

The Affluent Society

All the culture industries we have examined in the lectures so far: James Bond films and paperbacks, The Beatles, theme parks, Mods, the British Press and British film are predicated on the revival of the British economy in the 1930s. 'New' industries such as cars, pharmaceuticals and electrical appliances made it possible for teenagers in the late 1950s and early 1960s to enjoy television, record players, glossy magazine and televisions. Their 'pop' culture is based one very important technological determining fact: electricity made this proliferation of popular art possible.

The affluent society meant Britain was becoming more like the USA. Not only in terms of popular culture, but also in diet. For the first time there was a food processing industry: baked beans, tinned pineapple, fish fingers, frozen chips and frozen peas.

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