By the 1960s there was a ready market for teenage consumers with disposable income. There was an infrastructure of pop charts, magazines and pop television programmes to support the music industry. As well as the Beatles, the Mods were, in part, created by the infrastructure of this nascent pop industry.
When we watch Quadrophenia in week 8, look at the Mods' fashion sense: Button-down Ben Sherman shirts, short three-buttoned jackets, narrow trousers, desert boots, cropped Italian haircuts, Italian suits and Fred Perry shirts.
The Mods listened to the Who, the Small Faces and American Rhythm and Blues. they also rode Italian scooters and took amphetamines.
Bear in mind, that Quadrophenia was made in 1979. So see if you can notice any historical inaccuracies.
Any comments on the You Tube clip we watched of P.P. Arnold and the Small Faces.
go on! ;)
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