Over the past years, TV has become more of a necessity than a luxury within a domestic environment, which can be seen through the ownership in 1940 where no-one hardly ever watched television until the 1960's where 72% of the British population now had owned a TV.

In the early years of the BBC dominating over television, ITV a commercialised channel made a breakthrough during the mid 1950's aiming mainly at the working class audience. ITV popularity grew as they brought to us popular quiz shows such as 'An Opportunity Knocks' which grossed over 20 million viewers. It also launched the very first episode of the family soap called 'Coronation Street' . this drama highlighted the working class society of Salford. By thios time ITV had become a great success and forced BBC to imitate the style and format of ITV programmes, targeting a much broader audience, yet keeping their purpose to inform and educate such as; documentaries, educational quiz shows, popular crime drama etc.