For tomorrow continue reading John Storey: Chapters 6 and 7 ('music' and 'Consumption in Everyday Life'. . The lecture is entitled 'The Power of the Consumer' and I will adapt Storey's writing on youth subcultures and music to 'Mod' culture. Sandbrook also looks at the roots of this youth phenomenon in his two books: White Heat and Never had It So Good.
Topics to be discussed are: lived cultures, Mods, cultural imposition, fan culture, shopping as a creative activity and production of texts.
Try to watch The Small Faces performing Tin Soldier in 1968 with P.P. Arnold, they are the ultimate 'Mod' band.
This lecture is also preparation for the screening of Quadrophenia later in the course.
Keep blogging!
Richard
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